See on Scoop.itContent engagement

Many publishers seem to assume that the best way to publish their content online is to try and recreate the look and feel of the printed product they are trying to replace, but a better approach is to strip away everything that isn’t absolutely…

See on gigaom.com

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See on Scoop.itOnline Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0

Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.

See on www.niemanlab.org

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See on Scoop.itTransmedia storytelling & alternate reality gaming

Startup Weekend Transmedia is a new kind of Startup Weekend, at the crossroads of storytelling and technology. Instead of building startups, we build prototypes of cross-platform stories and experiences. Robert Pratten gives some tips and 7 steps to reach your goal.

See on www.tstoryteller.com

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See on Scoop.itContent engagement

Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers.

See on socialmediatoday.com

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Destination 2.0 sites

Destination 2.0 Sites: Engaging your Visitors

Web 2.0 for destination management and branding organisations, tourist offices, convention bureaus, guide publishers, hotels and other companies offering services for business, culture and leisure visitors. Solutions to create complete destination content platforms  where partners work together in one web and mobile environment.

Crossmint can set up and host complete branded destination management and branding platforms with all the web 2.0 and social media functionality you need to create maximum online marketing effectivity.

The platforms are  set up around an advanced destination search engine  and includes:

  • points-of-interest search
  • online content management
  • possibility to set up more blogs in one site
  • online blog comments management
  • easy upload of images  to on-site photo gallery and embedded linking to videos
  • easy upload of content types like files, news, events, calendars
  • Newsletter functionality
  • possibility to add static content pages
  • community functionality (membership registration)
  • user generated content (including user genertaed route creation and sharing)
  • mash-ups and widgets (Google Maps)
  • workflow management (for permissions and roles of users)
  • Search Engine Optimalization (SEO)
  • metadata search, Ajax search, tag clouds
  • RSS feeds and linking to social media networks
  • OpenID
  • ready for mobile

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