Products

Digital media hubs

Nicolaas Pereboom — Thu, 18 Aug 2011 14:42:38 +0200

Crossmint and its sister company EuMediaNet is developing with tmf dialogmarketing and piranha presse & pr digital media hubs that go much further than today's online (social media) newsrooms. The hub enbles its customers to manage news , information, images, videos and other content as if it were a professional media broadcaster!

Nowadays public relations both involves traditional channels (press clippings) as social media channels. By setting up a digital media hub, customers or their agencies handling PR/marketing can now effectively handle a wide variety of data sources that constantly pour into the hub. Effectively it is much more than a virtual newsroom for DMOS, CVBs, tourist offices and/or agencies representing them. It is a complete media broadcasting system. The hub can also be easily extended at a later stage to include more locations (offices) to include tools for social media monitoring, social media marketing and social CRM and to include more digital channels (like websites, mobile apps, TV) .

Capture

The hub has tools for every step of the news- and other content aggregation processes: capturing traditional news sources and social media monitoring (Facebook, Twitter, LinkedIn, right through to publishing and archiving press- and social media releases to multiple channels (e.g. web, mobile, social media, print). This includes newswires, magazine articles, tweets, online discussions, live video and audio feeds, TV channels, email, RSS feeds, audio files, ftp files and much more.

The hub manages the full array of data that pour into modern online newsrooms, and makes it all easy to browse, edit and use. The hub captures data from newswires, agencies and data services, including social media, from all over the world in a variety of languages and character sets - whether delivered as data files, via online streams or old-fashioned serial data feeds. Even those occasional faxes still coming in can be handled. Once data is in the system the hub provides the full range of tools you'd expect: search, filtering by keyword, category, priority; and automatic purge of old data based on configurable settings.

The hub ingests any number of Twitter feeds and treats them just like a newswire. Or one can ingest any valid RSS feed to turn virtually any news website, blog, or alert feed into another valuable news source.

NB: the hub therefor enables organisations also to set up the basis for real-time social media monitoring (PR control), including sentiment- and trends analysis and crisis- and reputation management (to counter adverse publicity)..

Connect

The hub uses network connections to link relevant bureaus, tour operators, agents, affiliates, trade and consumer media and -press, MICE planners and PCOs, airlines and opinion leaders to the hub and the organsations using the hub (on location or in the field – for instance to cover an event- , whether it's across town or across the world).

Edit

The hub is built around seamlessly-integrated content editors that are quick and simple to use and designed specifically for virtual newsrooms. The hub includes complete tools for creating news stories and press- and social media releases, even complete with embedded audio and video clips if required.

Organize

The hub lets teams, whether a small group or multi-office environment, easily share resources. Virtually everything in the Hub can be opened simultaneously by many users, allowing a truly collaborative news bulletins and/or press- and social media release production workflow.

A contacts database organizes the hub’s comprehensive database with names, phone numbers and e-mails from an organisation's contacts in MICE and tourism. For each contact, the Hub lets you store notes, maps, even video and audio clips inside each contact.

A full-featured assignment manager helps co-ordinate team members, plan assignments and facilitate group projects. Keep track of idea, upcoming events, complete with extra information like contact e-mail addresses or notes from the assignment editor. Assign coverage to specific team members and - thanks to remote access to the Hub - have them know what stories await them before they leave home in the morning.

The hub's indexed archive allows fast searching of large volumes of news data. Ideal for research, (weekly business review) reporting, year-end reviews or awards entries, the Archive will keep as much or as little data as you like.

Deliver

Once a news message and/or press- /social media release is prepared in the hub, it can be published automatically to a pre-selected audience, uploaded to social media networks (Twitter) and integrated with the customer's website (or Facebook Page) and so forth. The Piranha team members can also manually publish news messages and other content (including video, audio), press- and social media releases to on-line services or have the CMS of the customer's website automatically retrieve relevant data from within the hub.

The hub’s intelligent replication system can automatically push selected data to connected websites, social media networks, newsrooms and other digital channels based on pre-defined business rules -- without anyone having to feed, download or save anything. Set this up at multiple locations and you can have your own mini-network for a fraction of the normal infrastructure or staffing costs.

Send your headlines or complete news stories to other outlets, websites, mobile services, RSS readers, etc. The hub exports the data in standards-based RSS and XMLformats.

Web 2.0 Sites: Conversations with your Audience

webadmin — Sun, 25 Jul 2010 13:40:00 +0200

Crossmint can set up and host an extended blogsite (like the one you are now looking at) in your look-and-feel and with all the web 2.0 and social media functionality you need to create maximum online marketing effectivity.

The blogsite is set up around your blog and includes:

online content management
easy to manage blog
possibility to set up more blogs in one site
online blog comments management
easy upload of images to on-site photo gallery and embedded linking to videos
easy upload of content types like files, news, events, calendars
Newsletter functionality
possibility to add static content pages
community functionality (membership registration)
workflow management (for permissions and roles of users)
Search Engine Optimalization (SEO)
metadata search, Ajax search, tag clouds
RSS feeds and linking to social media networks
OpenID
ready for mobile

Destination 2.0 Sites: Engaging your Visitors

Nicolaas — Thu, 11 Dec 2008 13:25:00 +0100

Crossmint can set up and host complete branded destination management and branding platforms with all the web 2.0 and social media functionality you need to create maximum online marketing effectivity.

The platforms are set up around an advanced destination search engine and includes:

points-of-interest search
online content management
possibility to set up more blogs in one site
online blog comments management
easy upload of images to on-site photo gallery and embedded linking to videos
easy upload of content types like files, news, events, calendars
Newsletter functionality
possibility to add static content pages
community functionality (membership registration)
user generated content (including user genertaed route creation and sharing)
mash-ups and widgets (Google Maps)
workflow management (for permissions and roles of users)
Search Engine Optimalization (SEO)
metadata search, Ajax search, tag clouds
RSS feeds and linking to social media networks
OpenID
ready for mobile

Project 2.0 Sites: Sharing and Collaboration

Nicolaas — Thu, 11 Dec 2008 13:20:00 +0100

Crossmint can set up and host an extended project environment in your look-and-feel.

The projectsite includes:

online content management
easy to manage file upload functionality
possibility to set up more (closed) areas of groups in one site
easy upload of content types like files, news, events, calendars
Newsletter functionality
possibility to add static content pages
community functionality (membership registration)
workflow management (for permissions and roles of users)
RSS feeds
OpenID

Zope - Plone 3 Services: Leveraging Open Source

Nicolaas — Thu, 11 Dec 2008 13:15:00 +0100

Plone takes an open-source approach to best-of-breed design and provides companies with an excellent environment for building dynamic and collaborative portals, intranets and web sites.

Plone's core features include an enterprise-level content management system, a solid workflow engine, a wiki, role-based membership, and a search engine.