Social Media PR & Content Marketing Hubs for Destinations

Crossmint and its sister company EuMediaNet is developing with tmf dialogue marketing and piranha presse & pr digital media hubs that go much further than today's online (social media) newsrooms. The hub enbles its customers to manage news , information,  images, videos and other content as if it were a professional media broadcaster!

Nowadays public relations both involves traditional channels (press clippings) as social media channels. By setting up a digital media hub, customers or their agencies handling PR/marketing can now effectively handle a wide variety of data sources that constantly pour into the hub. Effectively it is much more than a virtual newsroom for DMOS, CVBs, tourist offices and/or agencies representing them. It is a complete media broadcasting system. The hub can also be easily extended at a later stage to include more locations (offices) to include tools for social media monitoring, social media marketing and social CRM and to include more digital channels (like websites, mobile apps, TV) .

Capture

The hub has tools for every step of the news- and other content aggregation processes: capturing traditional news sources and social media monitoring (Facebook, Twitter, LinkedIn, right through to publishing and archiving press- and social media releases to multiple channels (e.g. web, mobile, social media, print). This includes newswires, magazine articles, tweets, online discussions, live video and audio feeds, TV channels, email, RSS feeds, audio files, ftp files and much more.

The hub manages the full array of data that pour into modern online newsrooms, and makes it all easy to browse, edit and use. The hub captures data from newswires, agencies and data services, including social media, from all over the world in a variety of languages and character sets - whether delivered as data files, via online streams or old-fashioned serial data feeds. Even those occasional faxes still coming in can be handled. Once data is in the system the hub provides the full range of tools you'd expect: search, filtering by keyword, category, priority; and automatic purge of old data based on configurable settings.

The hub ingests any number of Twitter feeds and treats them just like a newswire. Or one can ingest any valid RSS feed to turn virtually any news website, blog, or alert feed into another valuable news source.

NB: the hub therefor enables organisations also to set up the basis for real-time social media monitoring (PR control), including sentiment- and trends analysis and crisis- and reputation management (to counter adverse publicity)..

Connect

The hub uses network connections to link relevant bureaus, tour operators, agents, affiliates, trade and consumer media and -press, MICE planners and PCOs, airlines and opinion leaders to the hub and the organsations using the hub (on location or in the field – for instance to cover an event- , whether it's across town or across the world).

Edit

The hub is built around seamlessly-integrated content editors that are quick and simple to use and designed specifically for virtual newsrooms. The hub includes complete tools for creating news stories and press- and social media releases, even complete with embedded audio and video clips if required.

Organize

The hub lets teams, whether a small group or multi-office environment, easily share resources. Virtually everything in the Hub can be opened simultaneously by many users, allowing a truly collaborative news bulletins and/or press- and social media release production workflow.

A contacts database organizes the hub’s comprehensive database with names, phone numbers and e-mails from an organisation's contacts in MICE and tourism. For each contact, the Hub lets you store notes, maps, even video and audio clips inside each contact.

A full-featured assignment manager helps co-ordinate team members, plan assignments and facilitate group projects. Keep track of idea, upcoming events, complete with extra information like contact e-mail addresses or notes from the assignment editor. Assign coverage to specific team members and - thanks to remote access to the Hub - have them know what stories await them before they leave home in the morning.

The hub's indexed archive allows fast searching of large volumes of news data. Ideal for research, (weekly business review) reporting, year-end reviews or awards entries, the Archive will keep as much or as little data as you like.

Deliver

Once a news message and/or press- /social media release is prepared in the hub, it can be published automatically to a pre-selected audience, uploaded to social media networks (Twitter) and integrated with the customer's website (or Facebook Page) and so forth. The Piranha team members can also manually publish news messages and other content (including video, audio), press- and social media releases to on-line services or have the CMS of the customer's website automatically retrieve relevant data from within the hub.

The hub’s intelligent replication system can automatically push selected data to connected websites, social media networks, newsrooms and other digital channels based on pre-defined business rules -- without anyone having to feed, download or save anything. Set this up at multiple locations and you can have your own mini-network for a fraction of the normal infrastructure or staffing costs.

Send your headlines or complete news stories to other outlets, websites, mobile services, RSS readers, etc. The hub exports the data in standards-based RSS and XML formats.