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Using Foursquare for events

by Nicolaas Pereboom — last modified Feb 05, 2011 10:41 AM
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Foursquare is not only being used to check in into locations. It is also possible to use Foursquare for events!

The Foursquare app. is a great success. Users can 'check in'  in locations (hotels, bars, shops, restaurants) , earn points and unlock badges for discovering new things. 

But it can also be used for events. You can opt for creating a new and unique Foursquare account for your event and then add the venue of the event under the same name. Category: Home/work/other and select 'Event space'. Attendees can "check in" to the event itself, sessions and evening receptions. Individuals can connect and meet with other attendees (friends) and post during the event via Foursquare and link to Facebook and Twitter updates (including of course your event #hashtag). It also encourages mobile network connections that last long after the attendees travel home.

You can also think about customizing the event badges to allow Foursquare check-in. During the event you and other participants (like exhibitors) can send attendees Tips (go to 'Add tip'  in Foursquare). You can create special places (also created with 'add venues') in the venue where users can convene and check in. Mayors can be given a special treatment (VIP dinner etc.). 

After the event you can close down the 'venue', and delete all tips.

Anyone out there who has already tried this? We use it ourselves for a monthly event called 'TheBBoxCafe'.

How do I do this?

Posted by Fabio at Feb 28, 2011 05:23 PM
Hello,

After reading your article 'Using Foursquare for Events,' I want to know how to set up the event location and is it possible to get special badges made for them, i.e. Swarm badges or a badge my company designs?

Thank you

FourSquare Specials

Posted by Nicolaas Pereboom at Feb 28, 2011 05:28 PM
Have a look here: http://foursquare.com/business/

Also have a look here: www.scvngr.com which personally I think offers a much better proposition for Events.

Nicolaas

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