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Jul 15, 2011

Rethinking destination branding

by Nicolaas Pereboom — last modified Aug 18, 2011 01:52 PM

The advent of web 2.0 and social media networking forces destinations to rethink their destination brand strategies. The weight is shifting from the destination marketer to the public community/consumer. read more...

Sep 05, 2010

Collaboration 2.0

by Nicolaas Pereboom — last modified Dec 29, 2010 10:38 PM

Colloboration solution built in Plone that combines collaboration software and social media into a very powerful solution! read more...

Jan 22, 2010

The end of meetings (part 5 ) and the rise of of web 2.0 and social media

by Nicolaas Pereboom — last modified Jan 22, 2010 10:43 AM

Part 5 of series of articles about the end of the traditional meeting. Virtual meeting and collaboration tools will provide an alternate meeting platform replacing face-to-face meetings in some situations. read more...

Jan 15, 2010

End of meetings part 4: Web- and videoconferencing, webinars and collaboration software

by Nicolaas Pereboom — last modified Jan 15, 2010 04:36 PM

Also web- and videoconferencing is fast changing from a solution for large organisations to a very effective way to reach small business owners and individuals as well. Today anyone can turn their computer and web cam into a conferencing station. read more...

Dec 31, 2009

The end of meetings as we knew them - part 1

by Nicolaas Pereboom — last modified Dec 31, 2009 10:32 AM

This is the first part of a series of articles in which we will explore the underlying trends and drivers that could shape the industry over the next decade and will centre on understanding the impact this will have on business models, meeting formats and meeting venues. read more...

Jul 05, 2009

Maastricht Convention Bureau first conventionbureau to actively use Twitter!

by Nicolaas Pereboom — last modified Jul 15, 2009 06:43 PM

As from last month Maastricht Convention Bureau (MCB) has started using LinkedIn and Twitter after completing a completely new website earlier this year. Worldwide this is the first site of a convention bureau effectively making use of web 2.0 and social media marketing techniques. read more...

May 30, 2009

Masterclass Social Media for Events

by Nicolaas Pereboom — last modified May 30, 2009 11:51 AM

MSM 09: the first Masterclass Social Media for Events in Amsterdam. Twittering priest tells audience how to deploy social media to 'convert' people! read more...

Apr 29, 2009

Conceptisch and Crossmint co-design unique web 2.0 site

by Nicolaas Pereboom — last modified Dec 31, 2009 12:26 PM

The new Maastricht-based company Conceptisch and Crossmint have created a web 2.0 site - www.conceptisch.nl – built around multiple blogs and a unique graphic design. Conceptisch is a new initiative focusing primarily on concept development for hospitality and care. read more...

Apr 28, 2009

Article on social media and web 2.0 for meeting industry

by Nicolaas Pereboom — last modified Apr 29, 2009 01:51 PM

Interesting article by by Pete Roythorne about the effect of social media and web 2.0 on the way the meetings and events industry works. Are these technologies a distraction from our lives or do they really have a business benefit? read more...

Mar 16, 2009

How to deal with review sites

by Nicolaas Pereboom — last modified Mar 16, 2009 08:08 PM

Many review sites leave business owners frustrated since they cannot respond. Here is a company that turned this threat into a great opportunity. Businesses should have a way to respond to negative comments and review sites should do away with reviewers’ anonymity, or create some alternate form of checks and balances (as Aaron Michael commented). TripAdvisor is a good example. Yelp apparently not. read more...

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Crossmint services

Crossmint sells:

  • Crossmedia platforms

  • Web 2.0 sites

  • Blogs

  • Project sites

  • Internet marketing planning

  • Social media marketing advise

  • City & destination marketing 2.0

  • Branding 2.0

  • Digital signage concepts

  • Online communication & PR 2.0 

For:

  • Hotels

  • Event locations

  • Meeting venues

  • Convention bureaus

  • Tourist offices (VVVs)

  • Regional development

  • Cities and regions

  • Regional promotion

  • Hospitality concept developers

  • Accommodation providers

  • Care/tourism concepts

  • Retail and SME