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Jan 22, 2010

The end of meetings (part 5 ) and the rise of of web 2.0 and social media

by Nicolaas Pereboom — last modified Jan 22, 2010 10:43 AM

Part 5 of series of articles about the end of the traditional meeting. Virtual meeting and collaboration tools will provide an alternate meeting platform replacing face-to-face meetings in some situations. read more...

Dec 31, 2009

The end of meetings as we knew them - part 1

by Nicolaas Pereboom — last modified Dec 31, 2009 10:32 AM

This is the first part of a series of articles in which we will explore the underlying trends and drivers that could shape the industry over the next decade and will centre on understanding the impact this will have on business models, meeting formats and meeting venues. read more...

Nov 16, 2009

Will 2009 be the year when MICE changed forever?

by Nicolaas Pereboom — last modified Dec 31, 2009 12:29 PM

Will this year will be remembered as the year when a lot of things changed in MICE (meetings, incentives, conference, events) ? Which parts of the area will change most? Are you already looking at new ways to deal with the post-2009 era ? read more...

May 30, 2009

Masterclass Social Media for Events

by Nicolaas Pereboom — last modified May 30, 2009 11:51 AM

MSM 09: the first Masterclass Social Media for Events in Amsterdam. Twittering priest tells audience how to deploy social media to 'convert' people! read more...

Apr 28, 2009

Article on social media and web 2.0 for meeting industry

by Nicolaas Pereboom — last modified Apr 29, 2009 01:51 PM

Interesting article by by Pete Roythorne about the effect of social media and web 2.0 on the way the meetings and events industry works. Are these technologies a distraction from our lives or do they really have a business benefit? read more...

Mar 01, 2009

Destination Marketing and web 2.0 according to Joe Buhler

by Nicolaas Pereboom — last modified Mar 05, 2009 11:23 AM

The opportunities for destination marketing organizations (DMO) have never been better to truly achieve WOM (both the mouth & mouse kind) and stimulate the buzz around a destination. What no DMO should attempt is try to control the dialog or manage it. read more...

Feb 09, 2009

Maastricht Convention Bureau goes 2.0

by Nicolaas Pereboom — last modified Feb 09, 2009 11:43 AM

Crossmint is helping the Maastricht Convention Bureau to improve its online marketing effectivity. read more...

Jan 26, 2009

Destination branding 2.0

by Nicolaas Pereboom — last modified Jan 27, 2009 06:56 PM

Presentation about destination branding and the impact of web 2.0 and social media by Nicolaas on first Pecha-Kucha Night in Maastricht (20/01/09). read more...

Jan 15, 2009

Chris Noble (WorldNomads.com): Smell the engagement!

by Nicolaas Pereboom — last modified Jan 15, 2009 02:21 PM

Great article cross-posted from the EyeforTravel site. A take on how social media can and should primarily be used by companies on both a B2C and B2B front. read more...

Dec 15, 2008

Rethinking destination branding

by Nicolaas Pereboom — last modified Dec 16, 2008 10:17 AM

The advent of web 2.0 and social media networking forces destinations to rethink their destination brand strategies. The weight is shifting from the destination marketer to the public community/consumer. read more...

Dec 10, 2008

Mobile social networks not in Java

by Nicolaas — last modified Dec 11, 2008 07:40 PM

According to Ajit Jaokar mobile social networks should not be built in Java. Changes to content need to be propagated immediately. Users should not be paying for downloads. So just XHTML/CSS and the likes should be used... read more...

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