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Mar 16, 2009

How to deal with review sites

by Nicolaas Pereboom — last modified Mar 16, 2009 08:08 PM
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Many review sites leave business owners frustrated since they cannot respond. Here is a company that turned this threat into a great opportunity. Businesses should have a way to respond to negative comments and review sites should do away with reviewers’ anonymity, or create some alternate form of checks and balances (as Aaron Michael commented). TripAdvisor is a good example. Yelp apparently not. read more...

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