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Also web- and videoconferencing is fast changing from a solution for large organisations to a very effective way to reach small business owners and individuals as well. Today anyone can turn their computer and web cam into a conferencing station.
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The meeting industry has been hit hard by the credit crisis. In 2009 especially meetings outside of the organisation have suffered from cancellations and "no travel / no meetings" policies introduced by organisations.
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The premise is that we actually often dislike to go to meetings (and very often also the places where they take place). However, meetings are where everything important happens. So we have to attend. And what do we do during meetings? We flip open our laptops and fire up our mobiles to read the latest mails, do status updates on Twitter, Facebook and LinkedIn. If not fall asleep that is....
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This is the first part of a series of articles in which we will explore the underlying trends and drivers that could shape the industry over the next decade and will centre on understanding the impact this will have on business models, meeting formats and meeting venues.
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