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Many review sites leave business owners frustrated since they cannot respond. Here is a company that turned this threat into a great opportunity. Businesses should have a way to respond to negative comments and review sites should do away with reviewers’ anonymity, or create some alternate form of checks and balances (as Aaron Michael commented). TripAdvisor is a good example. Yelp apparently not.
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by
Nicolaas
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last modified
Dec 11, 2008 07:40 PM
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Tourism businesses in Scotland have claimed a victory in a long-running campaign against a commission-led website run for VisitScotland. A major change to the website will offer tourists a clear choice rather than deliberate obfuscation. They can obtain impartial information, including all accommodation providers’ details, or access a centralised online booking facility.
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