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The new Maastricht-based company Conceptisch and Crossmint have created a web 2.0 site - www.conceptisch.nl – built around multiple blogs and a unique graphic design. Conceptisch is a new initiative focusing primarily on concept development for hospitality and care.
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Many review sites leave business owners frustrated since they cannot respond. Here is a company that turned this threat into a great opportunity. Businesses should have a way to respond to negative comments and review sites should do away with reviewers’ anonymity, or create some alternate form of checks and balances (as Aaron Michael commented). TripAdvisor is a good example. Yelp apparently not.
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Great article cross-posted from the EyeforTravel site. A take on how social media can and should primarily be used by companies on both a B2C and B2B front.
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