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destination marketing

Mar 01, 2009

Destination Marketing and web 2.0 according to Joe Buhler

by Nicolaas Pereboom — last modified Mar 05, 2009 11:23 AM
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The opportunities for destination marketing organizations (DMO) have never been better to truly achieve WOM (both the mouth & mouse kind) and stimulate the buzz around a destination. What no DMO should attempt is try to control the dialog or manage it. read more...

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