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The advent of web 2.0 and social media networking forces destinations to rethink their destination brand strategies. The weight is shifting from the destination marketer to the public community/consumer.
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The opportunities for destination marketing organizations (DMO) have never been better to truly achieve WOM (both the mouth & mouse kind) and stimulate the buzz around a destination. What no DMO should attempt is try to control the dialog or manage it.
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Presentation about destination branding and the impact of web 2.0 and social media by Nicolaas on first Pecha-Kucha Night in Maastricht (20/01/09).
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Destination brand strategy should be geared towards engaging in conversation and controlling how the destination is presented and changing the message about the destination to one never heard before.
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by
Nicolaas
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last modified
Dec 11, 2008 07:40 PM
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Tourism businesses in Scotland have claimed a victory in a long-running campaign against a commission-led website run for VisitScotland. A major change to the website will offer tourists a clear choice rather than deliberate obfuscation. They can obtain impartial information, including all accommodation providers’ details, or access a centralised online booking facility.
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