Jul 15, 2011
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The advent of web 2.0 and social media networking forces destinations to rethink their destination brand strategies. The weight is shifting from the destination marketer to the public community/consumer.
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Mar 30, 2009
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Crossmint - together with MyLimburg - has built the web 2.0 environment for a regional development project developed by the municipalities of Maastricht, Meerssen and Valkenburg.
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Jan 26, 2009
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Presentation about destination branding and the impact of web 2.0 and social media by Nicolaas on first Pecha-Kucha Night in Maastricht (20/01/09).
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Jan 15, 2009
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Great article cross-posted from the EyeforTravel site. A take on how social media can and should primarily be used by companies on both a B2C and B2B front.
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Dec 22, 2008
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Destination brand strategy should be geared towards engaging in conversation and controlling how the destination is presented and changing the message about the destination to one never heard before.
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