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Mar 01, 2009

Destination Marketing and web 2.0 according to Joe Buhler

by Nicolaas Pereboom — last modified Mar 05, 2009 11:23 AM
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The opportunities for destination marketing organizations (DMO) have never been better to truly achieve WOM (both the mouth & mouse kind) and stimulate the buzz around a destination. What no DMO should attempt is try to control the dialog or manage it. read more...

Comments: 2

Dec 08, 2008

The End of Commission-driven destination websites

by Nicolaas — last modified Dec 11, 2008 07:40 PM
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Tourism businesses in Scotland have claimed a victory in a long-running campaign against a commission-led website run for VisitScotland. A major change to the website will offer tourists a clear choice rather than deliberate obfuscation. They can obtain impartial information, including all accommodation providers’ details, or access a centralised online booking facility. read more...

Comments: 1
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