Web 2.0 & social media platforms & services for travel, tourism, MICE, destinations and B2B http://www.crossmint.com/web-2.0-branding-2.0 Web 2.0 platforms, digital signage concepts, social media marketing, mobile services, online marketing & analytics training and branding 2.0 concepts for tourism, meeting venues, hospitality, leisure, destinations, business travel , care and B2B. Lowering ICT costs while enhancing online marketing and branding effectivity. daily 1 Web 2.0 & social media platforms & services for travel, tourism, MICE, destinations and B2B http://www.crossmint.com/web-2.0-branding-2.0 http://www.crossmint.com/logo.png Collaboration 2.0 http://www.crossmint.com/web-2.0-branding-2.0/2010/03/05/collaboration-2.0 Colloboration solution built in Plone that combines collaboration software and social media into a very powerful solution! Today I want to blog about a great collaboration environment built in open-source Plone (which we also use): Cynapse

Cynapse is a firm based in India that was founded in 2001 by Apurva Roy Choudhury and Dhiraj Gupta.  The philosophy behind the firm’s product was to design a collaboration portal that would be as easy as possible for employees to use and that would require as little learning as necessary.  As simple as Facebook and blogs.

cyn.in offers these 2.0 elements:

  • Status Messages (like Facebook)
  • Wikis
  • Blogs
  • File Sharing
  • Images
  • Events
  • Links/Bookmarks
  • Videos
  • Discussions
    • Forums (pure discussions)
    • Contextual Discussions (surrounding a document)
  • Audio
  • Messages

2.0 Features and Actions:

  • Commenting (on any content area)
  • Rate Content (“like”)
  • Tag
  • Search Capabilities
  • Advanced search options to search by category, title, description, author, and item type.
  • User Profiles (current status, bio, location, contact information, recent activities (in blogs, wiki, discussions, etc.), presence in particular spaces, top user tags, top-rated items, and recent comments.

Other Key Features and Elements:

  • Statistical graphs (for content and people) 
  • Filter content activity stream by tags, content type, date, contributor, search phrase
  • Desktop client option for persistent viewing of staff status updates
  • Administrative Controls: Rules, Rights, Privacy: the administrator can assign specific rules and rights for each individual user and group. For each one, the administrator can choose to allow adding content, editing content, viewing content, and/or revising content.

All in all quite impressive. We will we experimenting with this solution in the next few weeks so come back to this site (or subscribe to the RSS feed) to read our reviews!

]]> 2010-03-05T17:57:47+01:00 2010-03-05T18:00:10+01:00 Nicolaas Pereboom social media collaboration SaaS web 2.0 The decline of the traditional meeting (part 6) and the rise of new meeting formats: ‘unconferences’ http://www.crossmint.com/web-2.0-branding-2.0/2010/02/04/the-decline-of-the-traditional-meeting-part-6-and-the-rise-of-new-meeting-formats-2018unconferences2019 New formats and methods for meetings are becoming more popular as an alternative to the traditional meeting methods. The term "unconference" is used to describe a wide range of gatherings that try to avoid one or more aspects of a conventional meeting. 6th article in series about the changing meeting industry New formats and methods for meetings are becoming more popular as an alternative to the traditional meeting methods. The term "unconference" is used to describe a wide range of gatherings that try to avoid one or more aspects of a conventional meeting. Unconferences are often facilitated, participant-driven conferences, events or meetings centered around a theme or purpose. There may not be an agenda until the attendees made one up. 

Often they are organized on the Web and on the fly, but more and more unconference techniques (like for instance ‘pecha-kucha’ or the ‘fishbowl’ are applied to all kinds of meetings. Unconferences can be short or long, held with a few to many attendees, to educate, to inform, to gain consensus, to make a decision, to celebrate an event, etc.  

They can be held face to face or, increasingly, in a distributed fashion across time or space. Quote from article by CNN: ‘at traditional conferences, the most productive moments often occur in the corridor between meetings; at ‘unconferences’, attendees like to say, it's all corridor’.

http://www.openspaceworld.org/ an approach for hosting meetings, conferences, corporate-style retreats and community summit events, focused on a specific and important purpose or task -- but beginning without any formal agenda, beyond the overall purpose or theme (source: Wikipedia)

http://www.unconference.net/

 

]]> 2010-02-04T10:00:00+01:00 2010-02-04T11:01:58+01:00 Nicolaas Pereboom unconference The end of meetings (part 5 ) and the rise of of web 2.0 and social media http://www.crossmint.com/web-2.0-branding-2.0/2010/01/22/the-end-of-meetings-part-5-and-the-rise-of-of-web-2.0-and-social-media Part 5 of series of articles about the end of the traditional meeting. Virtual meeting and collaboration tools will provide an alternate meeting platform replacing face-to-face meetings in some situations. In social media and the meeting industry we are already seeing more and more do-it-yourself solutions as technology and transparency make it easy for a person with few skills and contacts to set up online meetings, events, conferences or seminars. Virtual meeting and collaboration tools will provide an alternate meeting platform replacing face-to-face meetings in some situations. An example is Skype where users can set up chat rooms to meet and discuss for instance project issues and I foresee that Google Wave will be next big tool used for virtual chats and meetings.

Virtual meetings will never entirely replace live ones. But the technology certainly has a place within face-to-face meetings.  With the fast growth of interactive and social networking tools it had become apparent that the traditional meeting, with Powerpoint presenters talking in front of a passive audience, has reached its end. We are already seeing Web-based peer-to-peer and audience-to-presenter interaction  being integrated in live meetings. Mobile phones have become interactive tools for sending text messages to presenters or to the large screen (‘back-channels’).

Meeting planners are increasingly learning how to use these tools to enhance their meetings and create interactive conversations between participants before and after a meeting or event. The biggest issue is that meeting organizers and presenters are not yet used to dealing with attendee real time feedback from social media (like for instance ‘backchannels’). Traditionally they get feedback after the meeting, like through evaluations. Learning to work with social media, and respond in real time is something people will have to learn.

Now it’s about how can technology complement physical meetings to increase engagement and reach to a virtual audience. This type of “hybrid meeting” can be as simple as Twitter conversations to as extensive as a virtual conference (or even presence in Second Life). Combining the two (offline and online) will produce high-performance meetings.

]]> 2010-01-22T10:43:33+01:00 2010-01-22T10:43:33+01:00 Nicolaas Pereboom conference social media hybrid meeting mobile Twitter high-performance meeting web 2.0 blog conversation unconference meeting planner social networks face-to-face back-channel meeting collaboration seminar Google Wave End of meetings part 4: Web- and videoconferencing, webinars and collaboration software http://www.crossmint.com/web-2.0-branding-2.0/2010/01/15/end-of-meetings-part-4-web-and-videoconferencing-webinars-and-collaboration-software Also web- and videoconferencing is fast changing from a solution for large organisations to a very effective way to reach small business owners and individuals as well. Today anyone can turn their computer and web cam into a conferencing station. Web- and videoconferencing is rapidly becoming the most cost-effective alternative to the traditional meeting. The corporate market is moving to more virtual meetings. There is a tremendous amount of money to be saved (as well as reduced carbon footprint) by holding virtual meetings. When you need to have two-way visual and audio communication online video conferencing is the option. With web conferencing you get more features and tools, like co-browsing, whiteboards, and application sharing. There's no capital equipment to deal with, either. You can use your won laptop and webcam of DV-can (with USB),  if high quality video communications is not your most needed feature (although is improving fast).

 Also web- and videoconferencing is fast changing from a solution for large organisations to a very effective way to reach small business owners and individuals as well.

Today anyone can turn their computer and web cam into a conferencing station. By turning what may have been a teleconference into something very much like a face to face meeting, it lends a more personal touch to the business at hand.

 The ‘webinar’ (a specific type of web conference, typically one-way, from the speaker to the audience with limited audience interaction) is effectively used for product presentations, education and collaboration software allows organisations to work together on projects from different places. All these are great alternatives or complements to live events and meetings.

 Web 2.0, also called the “participatory web,” enables users to collaborate and share online information more easily.  Virtual meeting and event technology can facilitate the objectives of meetings easily. Many virtual meeting and collaboration tools are available including LiveMeeting, WebEx and the free alternative Vyew. 

For The BBox! (see picture: visit the website here.

]]> 2010-01-15T16:36:59+01:00 2010-01-15T16:36:59+01:00 Nicolaas Pereboom social media videoconferencing webconferencing meeting venue collaboration live event face-to-face The BBox back-channel web 2.0 End of meetings (part 3): the credit crisis urges the meeting industry to innovate http://www.crossmint.com/web-2.0-branding-2.0/2010/01/13/end-of-meetings-part-3-the-credit-crisis-urges-the-meeting-industry-to-innovate The meeting industry has been hit hard by the credit crisis. In 2009 especially meetings outside of the organisation have suffered from cancellations and "no travel / no meetings" policies introduced by organisations. (Party 3 on series about the changes taking place in the meeting industry.)

The meeting industry has been hit hard by the credit crisis. In 2009 especially meetings outside of the organisation have suffered from cancellations and "no travel / no meetings" policies introduced by organisations.

According to the he annual EIBTM Industry Trends and Market Share Report ([1]) launched on 1 December 2009 at EIBTM in Barcelona the key trends for the meeting markets in 2009 have been:

  • many buyers have sought a technological solution to help them cut costs.
  • greater use of alternative meeting methods, including ‘unconferences’, webinars, videoconferencing and web-based learning tools, as a way to control meeting and travel costs.
  • growing use of social media for meetings; becoming an integral part of making an event successful both from a marketing and networking/learning enhancement perspective.

Also the increasing transparency due to the Web is leading to smaller and smaller margins for meeting planners and venues. When the cost of everything is available, when 2.0 reviews help the customer distinguish the good meeting venues and planners from the bad ones and when ‘comparison shopping’ is easy - margins will shrink for all meeting venues.

The MICE industry understands it needs to change. The International Congress and Convention Association (ICCA), the IMEX Group and Fast Future Research have launched ‘Convention 2020’([2]) - a research study looking at the future of live events, venues and meeting destinations. The study explores the underlying trends and drivers that could shape the industry over the next decade and will centre on understanding the ‘meeting experience’ and the changing needs of live event attendees. So the industry is actively looking for new business models, new opportunities and new tools to re-invent meetings.


]]> 2010-01-13T15:01:03+01:00 2010-01-13T15:01:03+01:00 Nicolaas Pereboom social media credit crisis ICCA meeting venue IMEX live event unconference videoconferencing EIBTM MICE meeting industry The end of meetings (Part 2) - the last process to be re-designed http://www.crossmint.com/web-2.0-branding-2.0/2010/01/02/the-end-of-meetings-part-2-we-all-hate-meetings The premise is that we actually often dislike to go to meetings (and very often also the places where they take place). However, meetings are where everything important happens. So we have to attend. And what do we do during meetings? We flip open our laptops and fire up our mobiles to read the latest mails, do status updates on Twitter, Facebook and LinkedIn. If not fall asleep that is.... [This is the second part of a series on changes in the meeting industry.  The first part appeared on this site on 31 december 2009.]

While organisations in the past decades have been re-engineering and improving nearly all business- and other processes one can think off, the one thing they really missed out on was the meeting and meeting venue. For ages most meetings have been taking place in drab, TL-lit meeting rooms with participants drinking lukewarm coffee, water or soda. And rarely we are satisfied with the results achieved in such meetings.

Traditional meeting

The premise is that we actually all hate meetings (and very often also the places where they take place). However, meetings are where everything important happens - deals are brokered, new strategies decided, information exchanged, business networks built. So we have to attend. And what do we do during meetings? We flip open our laptops and fire up our mobiles to read the latest mails, do status updates on Twitter, Facebook and LinkedIn, etc. We all hate the traditional meeting, don’t we?

The credit crisis of 2009 has been a nasty wake-up call and the meeting industry has been hit hard. Corporates and other organisations have started frantically looking at ways to reduce meetings, improve them (introducing new meeting techniques for decision-making or brainstorming) or eliminate them altogether. In the US the industry even had to set up a ‘pro-meeting’ lobby (‘Keep America Meeting’[1] to fend off US politicians arguing that companies should stop spending so much money on meetings, travel (carbon footprint), etc. The current challenge of cancellations and "no travel / no meetings" policies will certainly shift as the economy improves. But meeting planners will need to ensure that something can be great without it having to be "over the top in expense". The golden days of the 80s and 90s will not return. So the meeting and meeting venue needs to be re-invented or re-engineered.

 

]]> 2010-01-02T00:00:00+01:00 2010-01-06T08:44:27+01:00 Nicolaas Pereboom meeting industry credit crisis meeting meeting venue The end of meetings as we knew them - part 1 http://www.crossmint.com/web-2.0-branding-2.0/2009/12/31/the-end-of-meetings-as-we-knew-them-part-1 This is the first part of a series of articles in which we will explore the underlying trends and drivers that could shape the industry over the next decade and will centre on understanding the impact this will have on business models, meeting formats and meeting venues. Meetings, seminars and conferences will never be the same anymore. Three factors are accelerating this trend:

  • the growth of online (web- and videoconferencing),
  • cost considerations (caused by the credit crisis); and
  • the rise of social media and online business networks (Facebook, Twitter, LinkedIn).

This will have an immediate effect on the way we meet and the layout of and services we need in meeting venues. Meeting venues will need to change dramatically and introduce what I would like to call ‘high tech – high touch’ services to accommodate the new meeting paradigm: the ‘hybrid meeting’, where face-face and virtual are combined. This creates new opportunities to design meeting models and processes that will help organisations to choose the most effective methods to conduct meetings across time and space, using the latest technology and distinguish themselves from traditional meeting organisers and venues. We are already seeing some fine examples of organisations that are implementing new offline/online conference concepts, setting up meeting ‘2.0’ venues.

In the next weeks I will explore the above subjects and blog about trends in the meeting industry. Please add your comments below.

]]> 2009-12-31T10:35:00+01:00 2009-12-31T10:32:00+01:00 Nicolaas Pereboom conference social media videoconferencing webconferencing meeting venue high tech - high touch social networks face-to-face meeting web 2.0 seminar Mobile in 2010 according to Gartner http://www.crossmint.com/web-2.0-branding-2.0/2009/11/20/mobile-in-2010-according-to-gartner A not so impressive Gartner list of top 10 consumer mobile applications for 2012 (yes NOT 2010!). Misses mobile social media applications, SMS? According to Gartner these will be the top 10 consumer mobile applications for 2012 (yes NOT 2010!) 'based on their impact on consumers and industry players, considering revenue, loyalty, business model, consumer value and estimated market penetration':

No. 1: Money Transfer sending money to others using SMS. NP: this is indeed already becoming very big in Africa.

No. 2: Location-Based Services (LBS) as part of context-aware services.  NP: LBS is not a service as such but a feature of other mobile services

No. 3: Mobile Search NP: and will  Google will alo be biggest here?

No. 4: Mobile Browsing NP: again: will  Mobile Chrome become the killer app on phones?

No. 5: Mobile Health Monitoring to monitor patients remotely.

No. 6: Mobile Payment making payment when few alternatives are available; as an extension of online payment; as an additional factor of authentication for enhanced security.

No. 7: Near Field Communication Services (NFC) allowing contactless data transfer between compatible devices by placing them close to each other, within ten centimeters. The technology can be used, for example, for retail purchases, transportation, personal identification and loyalty cards.

No. 8: Mobile Advertising to monetize content on the mobile Internet, offering free applications and services to end users. The mobile channel will be used as part of larger advertising campaigns in various media, including TV, radio, print and outdoors.

No. 9: Mobile Instant Messaging especiallyfor users in developing markets that may rely on mobile phones as their only connectivity device. NP: what about mobile social networking, SMS? Will there be a Mobile Google Wave?

No. 10: Mobile Music 

So I am not so impressed with this list and think it misses siginificant trends.

 



]]> 2009-11-20T21:02:04+01:00 2009-11-20T21:02:04+01:00 Nicolaas Pereboom social media LBS NFC mobile mobile applications Google Wave as back-channel? http://www.crossmint.com/web-2.0-branding-2.0/2009/11/17/google-wave-as-back-channel Nice article about the possibility that Google Wave will surpass Twiyter as back-chat for conferences. Nice article about the possibility that Google Wave will surpass Twitter as back-chat for conferences.
"Twitter has quickly become the must-have channel for conference back-chat. Reading what other people tweet during a speech provides an extra dimension as you get a sense of what the audience is thinking. And just like passing notes in class, it’s also a lot more fun than simply sitting and listening.....

Twitter is also a great way to attend a conference without actually being there – just follow a conference hashtag (e.g. #smib09 or #figarodigital) and find out all the gossip and the key points from the comfort of your desk.

But watch out Twitter. Google Wave is going to take this digitally-enabled conference back-channel a step further."  

Read more here: http://blog.freshnetworks.com/2009/11/google-wave-vs-twitter-at-conferences/

]]> 2009-11-17T19:48:45+01:00 2009-11-17T19:48:45+01:00 Nicolaas Pereboom conference social media Twitter back-channel back-chat Google Wave Will 2009 be the year when MICE changed forever? http://www.crossmint.com/web-2.0-branding-2.0/2009/11/16/will-2009-be-the-year-when-mice-changed-forever Will this year will be remembered as the year when a lot of things changed in MICE (meetings, incentives, conference, events) ? Which parts of the area will change most? Are you already looking at new ways to deal with the post-2009 era ? 2009-11-16T19:10:00+01:00 2009-12-31T12:29:14+01:00 Nicolaas Pereboom social media MICE social networks Teenagers and media http://www.crossmint.com/web-2.0-branding-2.0/2009/07/15/teenagers-and-media Report Financial Times and comments in ForumOxford on insight to how teenagers consume media: they do not use Twitter, do not read newspapers, resent intrusive advertising, etc. The Financial Times has recently published an interesting report about media consumption by teenagers. Understanding their mindset seems an excellent way of assessing how the media landscape will evolve. 

From the report: "Teenagers are consuming more media, but in entirely different ways and are almost certainly not prepared to pay for it. They resent intrusive advertising on billboards, TV and the Internet. They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). Print media (newspapers, directories) are viewed as irrelevant but events (cinema, concerts etc.) remain popular and one of the few beneficiaries of payment. The convergence of gaming, TV, mobile and Internet is accelerating with huge implications for pay-TV."

Some other conclusions in the report: teenagers do not use Twitter (for the cost of one tweet via mobile Internet you can send quite a few text messages and tweeting is “pointless”), most teenagers watch television, but dislike the idea of scheduled programming, no teenager that regularly reads a newspaper, teenagers never use real directories (hard copy catalogues such as yellow pages), teenagers visit the cinema quite often, regardless of what is on (see Martin Wilson's blog entry in ForumOxford here) and do not use mobile email. Teens use IM and or SMS for communication; they think that email is for their parents. 

Also from the ForumOxford blog (Jon Fletcher): "This from a speaker about future media habits of Generation Z, are the 12-27 year olds and here is a list of their ten key future media habits and how you should now start thinking about engagement with them in the future. 

  1. They won’t read newspapers: 12 to 27 year olds do not read newspapers; they may read a few celebrity magazines or specialist magazines. There will be a huge consolidation of print media, with just a handful news brands left. 
  2. Television on their own terms: They will never watch TV on someone else’s schedule. The idea of being constrained to watch a certain program at a set time will make no sense to them. 
  3. Mobile: they won’t own a landline phone, and probably never will. They will not own a watch either. They will hold all their music on their phone and interact with their friends through it. They will buy, bank even open and start the car through the mobile. 
  4. Who they trust: Teens trust their peers and are influenced by them as we all know - even unknown peers - more than they trust experts. 
  5. Pay for content: Today there is actually a willingness among teens to pay for content in some manner, but sharing of media is what they will try to do currently file sharing via bluetooth running at about 17-22%. 
  6. Community: The social community & communication with ‘friends’ is a primary activity. However, no loyalty to a particular social network., for teens, it a bit like a nightclub – you go there with your friends as long as its cool, but once too many other people start showing up (e.g. parents), you go off to find a new nightclub. 
  7. Advertising: Teens think they are not impacted by brands and advertising. However, studies from the Centre for the Digital Future have shown that in fact teens are actually more aware of brands and pay more attention to brands than other age groups. 
  8. Movable content: Teens expect to be able to move digital content from platform to platform, and won’t accept restrictions on this. They lead a multi-platform life, and believe they should be able to take their digital content with them. 
  9. IM & SMS: Teens use IM and or SMS for communication; they think that email is for their parents."

 

 

]]> 2009-07-15T12:50:00+02:00 2009-08-07T13:02:43+02:00 Nicolaas Pereboom media consumption gaming television youth mobile iPod intrusive advertising convergence ForumOxford Twitter Maastricht Convention Bureau first conventionbureau to actively use Twitter! http://www.crossmint.com/web-2.0-branding-2.0/2009/07/05/maastricht-convention-bureau-first-to-actively-use-twitter As from last month Maastricht Convention Bureau (MCB) has started using LinkedIn and Twitter after completing a completely new website earlier this year. Worldwide this is the first site of a convention bureau effectively making use of web 2.0 and social media marketing techniques. As from last month Maastricht Convention Bureau (MCB) has started using LinkedIn and Twitter after completing a completely new website earlier this year. Worldwide this is the first site of a convention bureau effectively making use of web 2.0 and social media marketing techniques. Crossmint has designed and built the site and will educate and support the MCB in applying social media marketing concepts. Crossmint specialises in web 2.0- and mobile sites and social marketing services for tourism, hospitality, retail, recreation and events.

The new site will be completely managed online by MCB staff. MCB’s partners - over 40 local companies - hotels, conference centres, event organisers etc. - will also have online access to content about their own location and services on the site. They will be able to manage and edit texts, photo’s and video’s for MCB to publish on the site. In this way the content on the site can be instantly updated when needed. Visitors looking for a nice location can use the intuitive 'venue & service finder' to find information about locations and services for meetings, incentives, conferences or events. The venue & service finder also allows users to create Requests for Proposals which are then sent to MCB and her partners. All pages, texts, photo's, video’s are being optimalised for search engines and social media marketing purposes. This has already resulted in better page listings in Google. The website can be easily extended at relatively low cost with new functionality like blogs, surveys/polls, photo galleries, mobile applications, etc.

The Web has become the most effective promotion- and sales channel in many industries. Having a strong presence in the Web and being able too interact directly with potential customers is becoming more important. Therefor Crossmint helps MCB to make use of “social media networks” - like for instance LinkedIn, Twitter, Facebook and Tripadvisor -  to reach a new and much bigger target group. You can find MCB under the name “micemaastricht” on Twitter and as a group (MICE Maastricht) in LinkedIn.

Marcel Knols, managing director of Maastricht Convention Bureau: “Crossmint has challenged and inspired us to set up the online presentation of the most attractive business destination in the Netherlands, Maastricht, in an innovative and effective way. Adequate and real-time adjustments to the presentations on the website of the partners participating in MCB are always and any time possible. Communicating about the services we offer, the latest news making use of web 2.0 and blog techniques is standard. For a small hands-on organisation with a strong result-oriented focus this is an important contribution for successfully reaching the goals!”

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Maastricht Convention Bureau (MCB) is a foundation of organisations located in and around Maastricht that provide services to organisers of meetings, incentives, conferences and events, incentives (MICE). MCB provides independent and objective information and advise and mediates between parties in all matters, locations and services related organising business events: conference centres, hotels, locations for parties or dinners, transport, organisational support, catering, social and partner programmes. In the bi-annual survey of NBTC-NIPO Research this year (2009) Maastricht came out as most the attractive destination in The Netherlands for business and other events. Crossmint has developed a comprehensive and powerful web- and mobile platform and social media marketing services for organisations working in tourism, recreation, retail, culture and the meeting industry.

Crossmint, based in Maastricht since 2008, has built web 2.0 sites and provided social media marketing services for Maastricht Convention Bureau (www.maastrichtconventionbureau.com), a regional development company, a tourism/recreation community and a hospitality concept developer. Crossmint is also the creator - with support of the Province Limburg - of MyLimburg (www.mylimburg.com). Crossmint maintains a blog on its own website (www.crossmint.com) On LinkedIn Crossmint manages the international MICE 2.0 discussion group. Crossmint Twitters under its own name “crossmint”.

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For more information you can contact Nicolaas Pereboom, director Crossmint, phonenumber +31 (0) 6 48172202, e-mail: nicolaas.pereboom@crossmint.com. Website: www.crossmint.com. 

]]> 2009-07-05T14:10:00+02:00 2009-07-15T18:43:44+02:00 Nicolaas Pereboom conference social media tourism Twitter convention bureau LinkedIn web 2.0 blog online marketing social media marketing incentive SEO MICE meeting event KeynoteTweet http://www.crossmint.com/web-2.0-branding-2.0/2009/06/24/keynotetweet Participating in backchannel tweet streams during a presentation by adding text into Keynote (Apple)

KeynoteTweet is a nice piece of software to provide a speaker or presenter to participate in the backchannel of a talk or conference session by integrating live 'tweets' into an Apple Keynote presentation. By simply adding text inside the tags [twitter] and [/twitter] in the presenter notes section of a slide and when that slide comes up in the presentation the script will grab that text and send it to Twitter on your behalf.

]]> 2009-06-24T22:01:58+02:00 2009-06-24T22:01:58+02:00 Nicolaas Pereboom mobile Twitter mobile applications iPhone event Masterclass Social Media for Events http://www.crossmint.com/web-2.0-branding-2.0/2009/05/30/masterclass-social-media-for-events MSM 09: the first Masterclass Social Media for Events in Amsterdam. Twittering priest tells audience how to deploy social media to 'convert' people! On Thursday 28 May we had the first Masterclass Social Media for Events in Amsterdam. Well organised (www.meetingpartners.nl), good speakers, great location, but foremost an excellent example itself how to deploy social media before, during and after the event. You will find the event on Twitter (#msm09), also as a report ( http://twitter.com/renedigiredo ) as ning community (http://msmevent.ning.com/ ), on LinkedIn etc. 

Only 10% of the audience raised their hands when asked who actually already was using social media for events. But the general feeling was that this will the next big thing in our industry. So watch this group! 
The last speaker was 'priest 2.0' Father Roderick who showed the audience how he uses web 2.0 and social media for the events of his own 'company' (every Sunday, Easter, Christmas, etc.) ( http://fatherroderick.sqpn.com/ ) and for attracting people to join his 'community'. Nice stories about old bishops listening to podcasts and using Harry Potter-related keywords to direct people to Father Roderick's own blogs. 
There was a live Twitter- and video stream during the whole event. 
Just visit all the above links to get an idea how to use social media yourself for your events. 

 

]]> 2009-05-30T11:51:00+02:00 2009-05-30T11:51:00+02:00 Nicolaas Pereboom social media Twitter LinkedIn web 2.0 social networks event Conceptisch and Crossmint co-design unique web 2.0 site http://www.crossmint.com/web-2.0-branding-2.0/2009/04/29/conceptisch-and-crossmint-co-design-unique-web-2.0-site The new Maastricht-based company Conceptisch and Crossmint have created a web 2.0 site - www.conceptisch.nl – built around multiple blogs and a unique graphic design. Conceptisch is a new initiative focusing primarily on concept development for hospitality and care. The site has been jointly designed by Conceptisch and Crossmint. All content items (pages, blogs, images, etc.) on the site can be easily managed online and optimalised for search engines by Conceptisch. Social media links allow visitors of the site to share information on the site with others. The site consists of multiple blogs and full-screen images as backgrounds. Conceptisch can online add new blogs, event calendars, news and create new menu items.

Crossmint will not only continue developing the web site environment, but also advise Conceptisch how to apply web 2.0 and social media marketing (Twitter, Facebook, LinkedIn) for online promotion and branding of Conceptisch. The website and online marketing support are being offered as a monthly fee-based service which effectively lowers and spreads costs for Crossmint’s customers.

Conceptisch has been founded by Paul Rinkens, Paul Janmaat and Suze Frijns-Thomma and focuses actively on creating new concepts and formats for hospitality, real estate and care.

Crossmint, established in Maastricht,  introduces cost-saving web 2.0 and mobile solutions for companies and institutions in hospitality, tourism and leisure, MICE and events, city marketing and destination branding. Crossmint allows them to continuously make use of state-of-the-art tools and improve their web- and mobile sites and enhance their inbound marketing, online promotion to attract  and engage more customers.

Crossmint’s first project was www.mylimburg.com, which was built with support of the Province Limburg. MyLimburg is a well-visited online and mobile blog and guide for leisure and business visitors to Limburg (Netherlands and Belgium).

Crossmint has also set up the new website for Maastricht Congresbureau (www.maastrichtcongresbureau.com) and maintains a discussion group on LinkedIn related to web 2.0 and social media in MICE (MICE 2.0).

]]> 2009-04-29T10:35:00+02:00 2009-12-31T12:26:59+01:00 Nicolaas Pereboom social media branding engagement leisure blog online marketing inbound marketing SEO hospitality web 2.0