New Crossmint product: digital media hubs
Crossmint and its sister company EuMediaNet is developing with tmf dialogmarketing and piranha presse & pr digital media hubs that go much further than today's online (social media) newsrooms. The hub enbles its customers to manage news , information, images, videos and other content as if it were a professional media broadcaster!
Nowadays public relations both involves traditional channels (press clippings) as social media channels. By setting up a digital media hub, customers or their agencies handling PR/marketing can now effectively handle a wide variety of data sources that constantly pour into the hub. Effectively it is much more than a virtual newsroom for DMOS, CVBs, tourist offices and/or agencies representing them. It is a complete media broadcasting system. The hub can also be easily extended at a later stage to include more locations (offices) to include tools for social media monitoring, social media marketing and social CRM and to include more digital channels (like websites, mobile apps, TV) .
See here for a fill description.
