Mobile in 2010 according to Gartner
A not so impressive Gartner list of top 10 consumer mobile applications for 2012 (yes NOT 2010!). Misses mobile social media applications, SMS?
According to Gartner these will be the top 10 consumer mobile applications for 2012 (yes NOT 2010!) 'based on their impact on consumers and industry players, considering revenue, loyalty, business model, consumer value and estimated market penetration':
No. 1: Money Transfer sending money to others using SMS. NP: this is indeed already becoming very big in Africa.
No. 2: Location-Based Services (LBS) as part of context-aware services. NP: LBS is not a service as such but a feature of other mobile services
No. 3: Mobile Search NP: and will Google will alo be biggest here?
No. 4: Mobile Browsing NP: again: will Mobile Chrome become the killer app on phones?
No. 5: Mobile Health Monitoring to monitor patients remotely.
No. 6: Mobile Payment making payment when few alternatives are available; as an extension of online payment; as an additional factor of authentication for enhanced security.
No. 7: Near Field Communication Services (NFC) allowing contactless data transfer between compatible devices by placing them close to each other, within ten centimeters. The technology can be used, for example, for retail purchases, transportation, personal identification and loyalty cards.
No. 8: Mobile Advertising to monetize content on the mobile Internet, offering free applications and services to end users. The mobile channel will be used as part of larger advertising campaigns in various media, including TV, radio, print and outdoors.
No. 9: Mobile Instant Messaging especiallyfor users in developing markets that may rely on mobile phones as their only connectivity device. NP: what about mobile social networking, SMS? Will there be a Mobile Google Wave?
No. 10: Mobile Music
So I am not so impressed with this list and think it misses siginificant trends.
