Crossmint will not only continue developing the web site environment, but also advise Conceptisch how to apply web 2.0 and social media marketing (Twitter, Facebook, LinkedIn) for online promotion and branding of Conceptisch. The website and online marketing support are being offered as a monthly fee-based service which effectively lowers and spreads costs for Crossmint’s customers.

Conceptisch has been founded by Paul Rinkens, Paul Janmaat and Suze Frijns-Thomma and focuses actively on creating new concepts and formats for hospitality, real estate and care.

Crossmint, established in Maastricht,  introduces cost-saving web 2.0 and mobile solutions for companies and institutions in hospitality, tourism and leisure, MICE and events, city marketing and destination branding. Crossmint allows them to continuously make use of state-of-the-art tools and improve their web- and mobile sites and enhance their inbound marketing, online promotion to attract  and engage more customers.

Crossmint’s first project was www.mylimburg.com, which was built with support of the Province Limburg. MyLimburg is a well-visited online and mobile blog and guide for leisure and business visitors to Limburg (Netherlands and Belgium).

Crossmint has also set up the new website for Maastricht Congresbureau (www.maastrichtcongresbureau.com) and maintains a discussion group on LinkedIn related to web 2.0 and social media in MICE (MICE 2.0).

"Oughta Know Inbound Marketing"
By HubSpot's Rebecca Corliss

If I make one more call
I might go punch a wall.
No one understands
That this doesn't work.

They hang up cause I'm a creep.
The mail I send they don't read.
They always find a way to
Ignore me.
I'm interrupting their lives
So they threaten me with knives.
I didn't think that marketing was like torture.

Cause the calls, direct mail
TV ads, they all fail.
And they aren't getting me anywhere. They don't work.
No!
And every time I try to sell
'Didja know that I'm told I should go to hell?
Then I cry. Then I cry.
And you wonder why.

I want leads
To come to me.
Fix our SEO
Get some inbound links.
RSS
Let's get blogging.
Why don't we just use inbound marketing?
You. You. You. Oughta know.

Get my page rank up.
Tag my content.
Fix my landing page.
Let them come to me.

Now I can blog I can tweet
Publish things you will read.
Won't have to bug you in the middle of dinner.
Google me organically
Search results one two and three.
You need my products? Uh huh. Yeah you'll find me.

Cause the calls, direct mail
TV ads, they all failed.
And they weren't getting me anywhere. They don't work.
No!
And every time I tried to sell
'Didja know I was told I should go to hell.
Then I cried. Then I cried.
And you wondered why.

Now my leads
They come to me
Fixed our SEO
Got some inbound links
RSS
Now we're blogging
Thank god now we use inbound marketing.
You. You. You. Oughta know.

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Just to be clear, the song, the audio tracks and the video are all licensed under Creative Commons, Share Alike and are Podsafe. So take it and re-mix it, and share it!

Oughta Know Inbound Marketing by Rebecca Corliss of HubSpot is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.